Place marketing and Boyacá brand, Colombia

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Diagnosis of regional competitiveness; development of a brand for the promotion of tourism, exports and investment, and the corresponding user manual; design of a brand positioning and management strategy in international and national markets; preparation of a Communication Plan and a Place Marketing Plan with work programs and strategies for the main productive sectors of the region (metalworking, agro-industry, textiles, precious minerals and tourism); design of a Tourist Competitiveness Observatory; and transfer of (metalmecánica, agroindustria, textil, minerales preciosos y turismo); diseño de un Observatorio de Competitividad Turística; y traspaso de conocimiento a un equipo local.