Branding and online marketing strategy, Jamaica

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Treasure Beach is the last virgin redoubt in the Caribbean… as it once was, an example of sustainability, a magical place marked by serendipity, which the brand reflects through its three main brand attributes: connection, authenticity, unexpected. Brand development complemented with web development and an effective online communication strategy.

Thanks to this strategy, TB obtained an occupancy rate higher than 70% and an average price of US $ 200, twice the rest of Jamaica.